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Email marketing is the old way to communicate with your customers and tell them about your product/service. The ROI of the email was rated as "Good" or "Excellent" by 73% of marketers. Email marketing has been voted as the best way to market for your brand and company.  Although, any marketing strategy changes over time. Email marketing is no different.  What worked five years ago doesn't work now. You need to revamp your email marketing strategy for better reach, compel your readers to open the mail and click on the button. For successful email marketing, the companies need to gain reader engagement and minimize unsubscription while maintaining a strong brand image. To get the best of email marketing strategies , here are five essential elements that you should consider for successful email marketing.  Time and Frequency The timing and frequency of emails matter very much while planning for email marketing. You may live in one country, but if most of your recip...

Planning for an event can be an overwhelming task for the host. But it is also an effective way to create brand awareness and get in touch with your audience. An event is successful when more people attend it, talk about and get benefits from it.  To make any event successful, the foremost thing is event marketing . It ensures that event planners get more registration, create a buzz for the event and compel people to attend the event.  Event marketing has come a long way from printed advertisements to word-of-mouth publicity. But digital experiential marketing is game-changing. It ensures that more people get connected to the event and get benefited. If you are looking for potent ways to promote your event for business growth, we highly suggest you follow the below-mentioned ideas.  Social Media Marketing Today social media is the best way to reach your audience personally. You can create a relationship with your audience with the help of social media engagement. Accordin...